Marketing

Bachelor of Marketing (BMARK)

Overview:
The Bachelor of Marketing program provides students with foundational knowledge in marketing principles, consumer behavior, and brand management. The program connects theoretical concepts with practical applications through coursework, case studies, and collaborative projects. Graduates develop skills in market analysis, communication, and strategic decision-making, preparing them for entry-level marketing roles across diverse industries.

Program Learning Objectives (PLOs):
Upon completion, students will be able to:

  1. Write clear, professional marketing reports, proposals, and communication materials.

  2. Deliver persuasive oral presentations on marketing strategies using appropriate technological tools.

  3. Apply critical thinking to analyze markets, evaluate campaigns, and make informed marketing decisions.

  4. Demonstrate ethical behavior, professionalism, and awareness of personal and organizational values in marketing decisions.

  5. Conduct research on market trends, competitors, and consumer behavior, and propose actionable, measurable marketing plans.

Admission Requirements:

  • Education: High school diploma or equivalent from a recognized institution. Students from any academic background may apply; foundation courses may be required depending on prior preparation.

  • Professional Experience: Not required, but prior work, volunteer, or leadership experience strengthens applications.

  • IT Skills: Basic computer and internet proficiency is required.

Program Details:

  • Awarded Qualification: Bachelor of Marketing (BMARK)

  • Duration: 3 years

  • Delivery Mode: Face-to-face

  • Level: MQF/EQF Level 7

  • Accreditation: MQRIC Recognized

  • Location: Malta

  • Fees: €8,000/year

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Masters of Marketing (MMARK)

Overview:
The Masters of Marketing program develops advanced expertise in marketing strategy, digital marketing, and brand management. It integrates analytical, quantitative, and strategic approaches to solve real-world marketing challenges. The program is suitable for both full-time students and working professionals aiming for leadership roles in marketing, advertising, and business development.

Program Learning Objectives (PLOs):
Graduates will be able to:

  1. Produce professional and persuasive marketing reports, research, and strategic plans.

  2. Deliver structured, engaging presentations on marketing campaigns using technology effectively.

  3. Apply critical thinking to design innovative marketing strategies and create value for organizations and stakeholders.

  4. Exhibit ethical standards, professionalism, and awareness of personal and organizational values in marketing decisions.

  5. Conduct market research, identify opportunities for growth or improvement, and implement measurable marketing plans.

Admission Requirements:

  • Education: Bachelor’s degree in marketing, business, or a related field from an accredited institution. Other degrees may be accepted on a case-by-case basis, possibly with prerequisite courses.

  • Professional Experience: Recommended 3 years of full-time experience in marketing, sales, advertising, or related fields.

  • IT Skills: Competence in computer and internet use to participate in research, analytics, and program activities.

Credit Transfer Options:

  • Transfer Credit (TRC): 6 credits

  • Standardized Exam Credit (SEC): 0 credits

  • Prior Experiential Learning Credit (PEL): 9 semester credits

Program Details:

  • Awarded Qualification: Masters of Marketing (MMARK)

  • Duration: 2 years

  • Delivery Mode: Face-to-face

  • Level: MQF/EQF Level 7

  • Accreditation: MQRIC Recognized

  • Location: Malta

  • Fees: €8,000/year

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